The A&W Climate Goal Process

One of Food Services' greatest strengths is its CLIMATE.

Onion Rings Almost forty years ago, the first A&W CLIMATE Goals were developed to identify the behaviours critical for the management team to embrace in order for the business to be successful. Today, the CLIMATE goals identify the key behaviours that Food Services believes will enable it to be successful in achieving its mission “To be loved for our natural ingredients, great taste, convenience, and for doing what's right, making A&W the #1 choice for millennial burger lovers”. The A&W CLIMATE Goals and the CLIMATE process which supports them have been extended to A&W restaurants and hourly staff across Canada. As a result, Food Services believes CLIMATE provides A&W a competitive advantage.

The A&W Climate Goals:

  • I care for our guests first, before anything else.
  • We earn the trust of our guests by always doing the right thing.
  • We work together as partners pursuing common goals and shared success.
  • We listen to understand each other.
  • I invite, share and act on feedback to continuously learn and improve.
  • I recognize, celebrate and take pride in our big and small wins.
  • We relentlessly pursue being the best. “Good enough” is never good enough.
  • We challenge each other to think big.