Management of Food Services

A&W Food Services Management

Paul Hollands joined Food Services in 1981, became Executive Vice President and Chief Operating Officer in 1995, President in 2002 and Chief Executive Officer in 2005. He has been involved in all major areas of the business including marketing, operations, franchising, development and new business. In 1995, Paul was the recipient of the "Top 40 Under 40" award from the Financial Post and Caldwell Partners. He holds a Bachelor of Commerce degree from the University of British Columbia. Paul is Chairman of the Faculty Advisory Board of the Sauder School of Business at the University of British Columbia. He is past Chairman of the Canadian Restaurant and Foodservices Association.

Don Leslie joined Food Services in 2003 as Vice President, Finance and was appointed Chief Financial Officer in 2005. He holds a Bachelor of Commerce degree from the University of British Columbia and he also holds a Chartered Accountant designation. Prior to joining Food Services, Don had extensive senior management experience with several public and privately owned companies. He is a member of the Vancouver Chapter of Financial Executives International (FEI) Canada.

Susan Senecal joined Food Services in 1992 as an Area Manager. She became Regional Director of Operations in 1996, General Manager, Quebec in 1997, Vice President, Operations in 2002 and was appointed Chief Marketing Officer in June 2012. Susan holds a Bachelor of Science degree from McGill University and is Chair of the Board for the Canadian Restaurant and Foodservices Association.

Janice Beer joined A&W in 2001 as Director of People Potential and was appointed Vice President, People Potential in April 2004. In this capacity she is responsible for all human resource functions. Prior to joining A&W Janice held various positions with a major downstream oil company in the areas of human resources, public affairs and finance. Janice holds a Bachelor of Commerce degree and a Master of Education in Adult Education.

Trish Sahlstrom joined A&W in 1981 in the Purchasing and Distribution area. She assumed increasing responsibilities in the organization and in 2001 became Vice President, Purchasing & Distribution. Trish is also General Manager for the canned and bottled A&W Root Beer business. She sits on the lnternational Advisory Board for the William F Harrah College, University of Nevada Las Vegas; and on the Customer Advisory Task Force for the National Association of Food Equipment Manufacturers.

Patti Parente joined A&W in 1999 as Director of Shopping Centres following a career with a western based development company in commercial real estate development. Patti has been very active in the real estate industry serving the International Council of Shopping Centres (ICSC) in several volunteer capacities including Provincial Director for British Columbia, and as a member of the Canadian Committee as Divisional Retail Chair, and Divisional Government Relations Chair. Patti is a graduate of the University of British Columbia's Urban Land Economics diploma program.

Neil Farmer joined an A&W corporate restaurant in Regina, Saskatchewan in 1976 and he became Restaurant Manager in 1985. He then moved to Head Office as a Marketing Analyst in 1987. Since then Neil has held a variety of positions throughout the company and in 2012 was appointed to the position of Vice President, Operations.