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Key Industry Indicators

The Quick Service Restaurant Market

The quick service restaurant market is the largest generator of traffic in the commercial food service industry in Canada representing 68% of all meals and snacks sold in industry generating $19.8 billion in sales in 2010. (Source: NPD Group Canada)

Quick service restaurants:

The quick service restaurant industry served 4.1 billion customers during the twelve months ending August 2010. (Source: NPD Group Canada)
Quick service restaurants have low meal prices with an average cheque size of $4.87. (Source: NPD Group Canada)
Chain brands dominate the quick service restaurant market in Canada accounting for 90% of all traffic. (Source: NPD Group Canada)

QSR Industry:

The QSR burger market in Canada generated sales of $6.1 billion dollars in 2010 representing 30% of the total quick service restaurant market. (Source: NPD Group Canada)
The QSR burger market in Canada consists of A&W, Burger King, Dairy Queen, McDonald's, Wendy's and Harvey's. Sales generated by these brands accounts for 99% of all QSR burger sales in Canada. (Source: NPD Group Canada)
A&W is the second largest QSR burger chain in Canada for share of traffic, dollars and locations in Canada. (Source: NPD Group Canada)

Food Service Industry Facts:

The commercial food service dollars account for 29.7% share of the total food dollar spent in 2010. (Source: CRFA's Foodservice Forecast)
The commercial food service industry has grown by nearly 50% since 1999 from $32.5 billion to $48.7 billion in 2010. (Source: CRFA's Foodservice Forecast)

Looking Ahead:

Total quick service restaurant sales are forecasted to increase by 3.1% in 2011. (Source: CRFA's Foodservice Forecast)

© 2009 A&W Trade Marks Limited Partnership