One of Food Services' greatest strengths is its Climate.
Over fourty years ago, the first A&W Climate Goals were developed to identify the behaviours critical for the management team to embrace in order for the business to be successful. Today, the Climate Goals identify the key behaviours that Food Services believes will enable it to be successful in achieving its mission “To become #1 with millennial burger lovers, chosen and trusted for truly good food and the convenience they crave”. The A&W Climate Goals and the Climate Building Process which supports them have been extended to A&W restaurants and their team members across Canada. As a result, Food Services believes Climate provides A&W a competitive advantage.